I have never been a fan of corporate titles. I always thought they were silly. For me, all I care about is (a) how much power do I have to drive direction, (b) how many people do I have to worry about making sure they do their stuff, and (c) how much money do I make. Title can hint at these things, of course, and title does matter to recruiters who are less likely to promote you as a “Principal Software Developer” if your previous title was “Software Developer”, even if you have 20 years experience.
So today I’m happy. I believe on my business cards I’m about to get the title of “Guru of Code-Fu.”